Frida Södermark is a runner and popular lecturer but is primarily passionate about getting people moving. She has a number of Swedish Championship medals in the 100 km distance and has participated in four World Championships in the distance, where the main merit is team gold in the European Championships and team silver in the World Championships. She loves to discover the local environment and the world on an ongoing basis, where one of the adventures has been the 320 km between Vienna and Budapest. The principles of sport are applicable on all levels, and Frida shares motivational tools she has collected during her own journey.  

She has also written three books related to training and how to get more energy into life. The latest title was released in 2023 and takes the reader as she ran 500 miles with her daughter in the belly, participated in the Swedish Championships 100 km 10 days before the expected due date and how she and her family get together training and adventures during the toddler years. Now the journey continues – towards another World Cup. Frida will hold an inspiring lecture and workshop containing running technique and an interval variant.

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Björn Karlsson, a Swedish Wim Hof Method instructor from Kalmar, is dedicated to guiding others on their wellness journey. The Wim Hof Method is a scientifically grounded wellness technique developed by the Dutch extreme athlete Wim Hof, also known as "The Iceman." This method incorporates controlled breathing exercises, cold exposure, and mindset commitment. Numerous studies have explored its effects, revealing potential benefits for physical and mental well-being by improved stress response and immune function, reduced inflammation, and other physiological markers, providing a basis for its reputation in promoting physical resilience.

To date, Björn has guided hundreds of participants ranging from office workers to ironman athletes in the method and its tools, and is the Swedish official voice to Wim Hof’s YouTube breathing bubble with +65k views as today.

Roy Hinnen, an entrepreneur, mentor, and author who inspires people. Courage is the starting point.

Roy moved to the US when he was 18 and trained with top triathletes Dave Scott and Mark Allen. In 1987 he was the first to bring the notorious Scott aerobar to Europe and became Swiss Champion in triathlon. His personal long-distance best time is 8:35 hours (CdA 0.31), achieved in 1991. He has been a coach since 2002 and coaches people for whom sport is very important. Everything he give out in terms of coaching he has tried on himself. He is constantly learning and not afraid to break new grounds. He expects the same from his athletes. Roy operates since 2016 the first Floating channel in Switzerland (FlussPool GmbH), from which his athletes also benefit in the form of precise video analyses. He is author of "TRIATHLON TOTAL" and "100% triathlon".

Roy helped determine the Mundekulla race routes for the first Mundekulla Running Festival in 2023, will attend the 2024 running festival, and contribute to the workshop day. Participants from pro-levels to beginners will benefit from his advice and guidance.

Högby IF is supporting the Mundekulla Race Day, as they did in 2023, with the registration process, timekeeping, ranking lists, route and aid station signalling and operation. Högby IF brings longstanding experience in organising and supporting running events. Högby IF (Kalmar and Öland, Sweden), who is the organizer of more than 20 running events per year, will technically support this event.